Our dress code is casual, however all guests are required to wear shirts and suitable footwear. Attire should be appropriate for visiting a family attraction.
Costumes and masks of any kind are not permitted.
It can be particularly cold along the Southbank during the winter months so please dress suitably for the weather.
The London Eye reserves the right to refuse entry to anyone deemed to be dressed inappropriately.
Please note, security checks take place before boarding the Coca-Cola London Eye.