How do I book a golden experience at the London Eye? To book your VIP Golden Experience Ticket for the London Eye please contact the Merlin Annual Pass VIP team. Related articles How do I purchase Merlin Annual Pass friends and family tickets for London Eye? How do I get to the London Eye by London Underground? What documentation do I need for a free carer ticket? I have food allergies, can I do the Hotel Chocolat Chocolate Tasting?